top of page

More than our name, it's our two-word mission statement.

Fiercely dedicated to the thinking and aren’t afraid to push or strategically challenge our clients to do what’s needed to shape and steer their brand to success. 


Passionate strategy partners with fire in our bellies who always work from a place of honesty, kindness, and respect. 

Heavyweight experience without the bulk

We learned strategy on the front lines of top agencies and brands where character-building experiences shaped us as people, thinkers and leaders.

Meet Your Strategists:


Lindsay Waugh

Award-winning integrated planner of global brands, Lindsay is known as a true partner and most likely to have you laughing within 3-minutes of meeting her. Just ask Martha Stewart. Seriously.



Julie Sheldon

Channel, content and social strategist, with extensive experience building strategic social foundations for global and national brands. She learned to stop wearing skinny jeans and side-parts from TikTok. Most likely to claim that #SocialMadeMeBuyIt.


Do you only need one of us? No problem! Do you need a custom team designed just for you and your business needs? We’ll craft it. At Tough Love, we have a powerful collective of strategists and execution subject matter experts whom we bring in based on our client's needs.

It's time for some       

bottom of page