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More than our name, it's our two-word mission statement.

Fiercely dedicated to the thinking and aren’t afraid to push or strategically challenge our clients to do what’s needed to shape and steer their brand to success. 

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Passionate strategy partners with fire in our bellies who always work from a place of honesty, kindness, and respect. 

Heavyweight experience without the bulk

We learned strategy on the front lines of top agencies and brands where character-building experiences shaped us as people, thinkers and leaders.

Meet Your Strategists:

About

Lindsay Waugh

Award-winning integrated planner of global brands, Lindsay is known as a true partner and most likely to have you laughing within 3-minutes of meeting her. Just ask Martha Stewart. Seriously.

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About

Julie Sheldon

Channel, content and social strategist, with extensive experience building strategic social foundations for global and national brands. She learned to stop wearing skinny jeans and side-parts from TikTok. Most likely to claim that #SocialMadeMeBuyIt.

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Do you only need one of us? No problem! Do you need a custom team designed just for you and your business needs? We’ll craft it. At Tough Love, we have a powerful collective of strategists and execution subject matter experts whom we bring in based on our client's needs.

It's time for some       

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